Brands, identities, websites, booking systems, advertising, social media... everything a world-class restaurant group needs

San Carlo Group

  • Brand Development

  • Web Design

  • Web Development

San Carlo Group is the best Italian restaurant chain in the UK and we have been a Digital and Creative Partner during their meteoric rise for over 10 years.

San Carlo is known for its great food, style and service. With over 28 years of success it is now a £60m, multi-award winning restaurant empire with 9 distinct, premium, established brands, including San Carlo, Cicchetti, Fumo, Bottega, Signor Sassi, Alto, Gran Cafe, Flying Pizza & Fiorentina… to name but a few.

The Drawing Room is responsible for design, development and day-to-day management of the San Carlo Group brands, websites and digital architecture which includes the booking systems, CRM and exclusive members club for everything from the landmark city centre restaurants to the exclusive boutique restaurants within Selfridges.

Everything we do reflects the iconic San Carlo brand and restaurant experiences – down to the last detail. We both strive for perfection and are constantly growing, developing and improving together.


  • Strategy

  • Content Strategy

  • Prototyping

  • Research

  • Technical Architecture

  • UX Strategy

  • Workshop & Facilitation

  • Design

  • Art Direction

  • Creative Direction

  • UI / UX Design

  • Visual Design

  • Branding

  • Technology

  • Back-end Development

  • Plugin Development

  • WordPress Development

  • System Architecture

  • Booking system design

  • Delivery

  • Analytics & Insight

  • Integration Support

  • Launch

  • Optimisation

  • Quality Assurance

Coded for creativity. Built for innovation. Crafted for excitement.

We create digital products and services that bring brands alive for the digital consumer.

We work with national and international brands, SME’s and startups. We have developed digital solutions for brands like AO, Dr. Martens, San Carlo Group, Comfy Quilts and Manchester City FC.