A unique app visualising 50 years of data to inform a casual flutter on the world's greatest steeplechase
50 years of the Grand National
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User Experience
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User Interface
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Web Design
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Web Development
Like a flutter on the Grand National? Usually pick your horse by selecting the one wearing your favourite colour or number?
You’re not on your own. And that’s why BetVictor came to us with 50 years of raw race data and asked us to create something great for the causal race watcher.
The idea was to take all of the race data from the last 50 years and visualise it in a simple and easy-to-use app, ideal for the less educated race goer and those who enjoy an occasional flutter on the iconic race.
The app would also allow the BetVictor brand to command a market leading position for the trade, media and consumers, giving everyone expert data and stats their your fingertips for the big race.
We delivered a clean, contemporary and engaging data visualisation, scoped and designed into a mobile-first web app, developed to maximise great user experience.
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The app was so well received that it has been shined-up and reused several times now, each time with a great response.
Services
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Strategy
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Content Strategy
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Prototyping
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Research
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Technical Architecture
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UX Strategy
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Design
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Back-end Development
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Plugin Development
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Bespoke data integration
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System Architecture
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Delivery
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Analytics & Insight
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Integration Support
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Launch
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Optimsation
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Quality Assurance